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Saturday, July 21, 2012

Maybelline Instant Age Rewind Dark Circle Eraser: My favorite under-eye concealer!




It's inevitable, my fellow busy gals, we all have those dreadful tired eyes that no product seems to alleviate...until Maybelline came out with this genius product!

Description: small tube (0.2 oz.) with sponge applicator tip; consistency: light, velvety, smooth

Application: twist the tip to supply product to sponge, apply sponge directly to area and blend

Product Claim: Super concentrated formula with goji berry + haloxyl (whatever that is) helps to erase the appearance of dark circles and fine lines, while visibly diminishing the appearance of puffiness around the eyes

Price: about $8 at drugstores

Cons: product seems to run out quickly with every-day use (will last a month and a half at the most)

Detailed Impression of Product:
I have been using this product for about 3 months, and I absolutely love it!  I love how smoothly it goes on.  The sponge applicator is extremely convenient, making application really easy.  I apply the sponge directly to my under-eye area and eyelids, and I blend out with my fingers.  The product is just the right thickness (not too thick, but thick enough to cover), so it blends out without any tugging; I find this is ideal for the sensitive skin under the eyes. I do not feel that this product reduces the appearance of puffiness at all, but I do not ever expect a concealer to do that for me.  I expect an eye cream or cold eye roller to do so.  As for the discoloration under the eye, it does live up to its claim.  You can assume by its light consistency that it is not exactly a full coverage concealer, but it does provide just the right amount of coverage and is completely invisible.  The full coverage concealers are typically thick in consistency, difficult to blend, and visible, so I prefer not to use those for my under-eye area.  As for reducing the appearance of fine lines, I don't have too many prominent fine lines around my eyes, but I feel this moisturizing formula does NOT accentuate the lines I do have like some concealers tend to do.

I have found that my under-eye area does need a different concealer than the rest of my face.  Although, I really don't use concealer anywhere on my face, since my foundation usually suffices.  I will use concealer to cover up a blemish every now and then, but this concealer is definitely NOT for that.  It is formulated specifically for the under-eye area.  I do not feel that it minimizes the redness of blemishes whatsoever (I've tried), so I wouldn't recommend even trying it as a dual concealer for your under-eyes and face.


Which shade is right for you?
Maybelline offers 6 shades: Fair, light, medium, honey, neutralizer, and brightener.
I use the medium shade, which matches my skin tone perfectly.  I am VERY fair-skinned, so be careful with the lighter colors, as they are probably extremely light.  I have heard so many mixed things about what color you should get for your under-eye area.  I have heard that you should get one shade lighter than your skin tone, one shade darker, and the exact match.  So, which is it? I think that you should do whatever works best for you, but here's my opinion anyway...  In my opinion, one shade lighter is NOT the way to go.  I believe that it makes it too obvious that you are wearing concealer, and I'm pretty sure I can speak for everyone when I say that nobody wants that.  Hence the name, concealer.  For me, what works best is getting a shade that matches my skin tone perfectly.  Another trick is to first neutralize the area prior to applying the concealer and then apply the concealer that matches your skin tone over the neutralizing shade.  There is a neutralizer shade in this line, which I also have.  This shade is really light, which I just told you not to do, right?  BUT, this shade has that yellow hue aspect that will neutralize the blue under-eye discoloration.  I only use the neutralizer under the medium shade on days where it appears obvious this girl did not sleep at all.  However, I do NOT recommend wearing this shade alone because you'll look like this...




...and who wants to look like they're wearing war paint? (Sorry, Eva!)

Here are the swatches of the two shades, and remember to choose your shade wisely.  Chose the wrong one? Don't be afraid to take it back to the store as many times as it takes for you to find the winning shade!  They practically know me at Target Customer Service, since I return/exchange so often (hey, us college girls gotta be economical, so I have no shame in doing so!)  This product is definitely worth a shot if you've got those pesky tired eyes.  Who doesn't love a good drugstore find?


Left: Medium, Right: Neutralizer

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